Find Your Voice
You have heard the expression, “it isn’t what you said, it’s how you said it.”
In telemarketing, how you deliver your script is one of the few things that you control. If you want to succeed, then you must make the best of those things that you control.
EMPHASIS
Consider the following variations on the same statement. Speak them out loud and put emphasis on the bold elements:
I will help you if you let me.
I will help you if you let me.
I will help you if you let me.
I will help you if you let me.
I will help you if you let me.
I will help you if you let me.
Notice how each variation adds a subtle change in the flavor or even meaning of the statement?
TIMING
To take this to the next level, you can add pauses at strategic points. Use a slash to indicate a 1-second pause. For instance:
I/ will help you if you let me.
I will help you/ if you let me.
I will help you if/ you let me.
Now combining the two:
I will help you/ if you let me.
I will help you/ if you let me.
Start with just these two delivery indicators. Later, you can get more sophisticated with variations in pause durations, levels of emphasis, and etceteras.